Turn on your TV at some point in the day and you are likely to flip through a channel with the President's face on it. Good, bad or ugly - he's there. With health care reform taking front and center stage in today's mass media political coverage, our President has made strong efforts to use television to his advantage.Say what you will about this tactic, there is one thing that it is causing: the diminishment of Presidential presence on TV.
But this isn't something that began with President Obama. He's only continuing this recent trend.
Bill Clinton enjoyed high popularity and approval ratings through most of his tenure in office. When the Lewinski scandal swarmed the air waves and found its way into daily news coverage, people began to tune out. It was too much for the average American to see the President on every other channel. Where once the full, undivided attention was there, it was then gone.
Then came George W. Bush, who had great presence on TV throughout the course of the 9/11 events. A long, unpopular war later and the value of Bush's appearance on TV began to dwindle away.
Now Obama finds himself in a similar situation. After being highly covered throughout the 2008 Presidential campaign, more Americans are now beginning to flip the channel at the sight of our President.
This is not about political preference, agenda or ideology. This is about the exposure of our President on television and how the once-important appearances are becoming white noise. And each modern-day President has lost that aura in his own way - mostly because of a drop in popularity, but partly because of the situations they were in.
Whether it's the President's fault or the media's fault, it's sad to see another President become "just another face" in the clutter of TV. When the Leader of the Free World becomes ignored by the general public things become dangerous - with the potential of hidden agendas and deceptive messages flying right over our heads.
Whoever the President may be, it's important to keep an eye on his/her rhetoric and the actions that follow them. Amidst the clutter we must keep a clear view of the issues at hand and how our government acts upon them.
Don't tune out on your country's future.





